Thanks for stopping by the beta request page! Adhance has been under development for almost a year and is ready for some testing, feedback, and tweaking. We have developed it initially to work with WordPress and specifically WooCommerce stores. It enables you to have a Facebook Remarketing campaign that is structured the way a dedicated Contractor or Employee might do and is managed by the Artificial Intelligence software.
We are looking for WooCommerce store owners that are local to the Denver area so we can meet face-to-face with you and ensure you are comfortable with us and with the system and what exactly you can expect.
Please understand what beta software is and is not.
It is software that:
…will be fixed and patched as we get feedback
…will generate errors
…is intended to be released after testing is complete
…has been extensively internally tested
It is not software that
…is generally available to the public
…we will charge for its use
…you should use without be willing to provide feedback
Adhance is an online automated marketing system. That means it does marketing tasks automatically – in our case, that means handling Facebook Remarketing. If you’ve ever dealt with Facebook advertising, you know how complex it is. Our goal with Adhance is to get you from signup to publishing your first ad in under 5 minutes.
For the beta – we are looking for stores that meet specific criteria.
You should have traffic to your store already. The more the better so we can learn as much as possible about your visitors and their interests and behaviors. In order to begin showing ads, we need at least 250 unique visitors.
You should be willing to commit some of your advertising budget to the ads. We don’t charge you anything, but Facebook does. The charges you incur will be directly from Facebook. To get you started and to show we trust in our product, we will reimburse you for the first $50. You should be willing to spend $300 at a minimum in order to get good results. We can’t make any promises, but our testing thus far has shown that you can expect 5-25% higher sales from that $300 than if you managed the marketing yourself. It some cases it may be significantly higher.
Here’s what we do at a basic level
We configure and connect your store with your Facebook account and create a marketing plan that is centered around 3 key events. Someone visiting your page. Someone viewing a product. Someone starting a shopping cart and abandoning it.
We then step you through creating ads for each of these events.
To maximize the return on your advertising budget, we use specific ad types and specifics schedules based on the event. For instance, if someone visits your page, then leaves without viewing any products or buying anything, we present them a specific Ad to encourage them to come back. We don’t want to spend too much money on these people, because the return on investment isn’t as high.
If you pay someone currently or were to pay someone, this is what they would do for Facebook remarketing, although they may have a different approach. We’ve consulted with multiple experts to develop our strategies.